“Since 2016, 381 officers have been killed in the line of duty,” the order’s president, Chuck Canterbury, said in a statement, “They believed in something and sacrificed everything, as did the families they left behind. All of the men and women in law enforcement believe in something and are prepared to sacrifice everything.”
“Our members and for that matter, any American citizen, understands when the law enforcement profession is being insulted — we have no doubt they will make their purchases with that insult in mind,” he wrote.
The former NFL player was a quarterback for the San Francisco 49ers. He made national headlines in 2016 after kneeling during the national anthem to protest police brutality.
After no team signed Mr. Kaepernick in the season following the protest, he filed a lawsuit accusing the league of colluding against him.
“Ultimately, this ad campaign will end and our nation will no longer associate ‘sacrifice’ and ‘sneakers,’ ” he said, “Instead, we will once against associate ‘sacrifice’ with our fellow Americans in our military and police departments who stand in harm’s way to protect the rest of us and our right to express ourselves.”
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