With the team’s official sellout streak possibly in jeopardy, the Redskins have a new idea how to win lure fans to FedEx Field: Cheetos.
Washington, which makes its home debut Sunday against the Indianapolis Colts, will now have “Cheetos stands” at the stadium — with food items “inspired” by the snack. The change is just one of the new additions the Redskins announced Tuesday, months after team COO Brian Lafemina declared the franchise needed to “grab back” home field advantage.
Other fixes include a new mobile ticketing app, craft beer and cocktail stands, increased food options, a new fan zone and “enhanced” team intros with smoke and pyrotechnic displays. The latter will, presumably, make it feel like there’s a football game being played at FedEx Field.
“We want to have the best home-field advantage in the National Football League,” Lafemina said in May. “And what that means is having Redskins fans, rabid Redskins fans sitting at FedEx Field every single week.”
The Redskins have gone on a marketing blitz to sell tickets for Sunday’s opener against the Colts. Others, though, have pointed out how many seats are still available well ahead of time:
The Redskins, according to the Washington Post, have “sold out” every home game since 1967, but the franchise has dealt with many no-shows over the years and fans of opposing teams invading the stadium. The franchise has also scaled back the number of seats available at FedEx Field numerous times.
But until then, the Redskins hope these latest changes get you to Landover sometime this season.
If you’re planning on attending the game this week, bring a raincoat.
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